Cricket
Motorsport
Basketball test
League - Test
Combat Sports
Netball
Football
SEN and Nike Melbourne Marathon Festival unite
SEN • October 7th, 2025 1:10 pm
Sports Entertainment Network (SEN) and the Nike Melbourne Marathon Festival are proud to announce a new strategic partnership that will bring Australia’s most iconic running event to life through immersive storytelling, expansive coverage and innovative digital integration.
Taking place on Sunday 12 October, the sold-out Nike Melbourne Marathon Festival will be celebrated across SEN’s multi-platform network, with both organisations working together to re-imagine how marathon racing is experienced by fans, runners and the broader community.
This collaboration will showcase the energy, emotion and community spirit of the Nike Melbourne Marathon Festival, with content that highlights the journeys of elite athletes and everyday runners alike. From pre-event build-up to post-race highlights, the partnership will deliver a comprehensive media experience that captures the heart of the event.
Live coverage will include six hours of streaming across SEN YouTube, SEN TV, the SEN App, and the MCG Big Screen, with audio coverage on SEN 1116am and SEN Fanatic. On-demand content will be available via SEN’s social platforms, website and YouTube, supported by a full campaign of editorial features, training content and branded storytelling.
Cam Luke will be at the event, providing commentary and real-time updates from the course. A network of on-course reporters will capture the atmosphere from key locations, while selected runners will be mic’d up to share emotional check-ins and on-the-ground perspectives.
Craig Hutchison, Chief Executive Officer of SEN, said:
“The Nike Melbourne Marathon Festival is one of Melbourne’s most iconic events, and we’re thrilled to partner with it in a way that elevates the experience for runners, spectators and fans alike. Through our multi-platform coverage, we’ll bring the emotion, grit and triumph of race day to life. This partnership reflects our commitment to storytelling, innovation and celebrating the human spirit through sport.”
Marcus Gale, Event Director of the Nike Melbourne Marathon Festival, added;
“We’re excited to partner with SEN to show how the Nike Melbourne Marathon Festival has simply transcended just running. The event represents another major event cultural moment. The festival is about community, connection and making memories. This partnership with SEN will help us tell this story to an even greater audience.”
With all of the Festival’s running events already sold out, the focus now turns to celebrating the festival atmosphere, the personal journeys, and the shared spirit of one of Australia’s most beloved running events. Limited entries remain for the Chobani Fit Walk on Sunday, your chance to experience your own finish line moment inside the MCG, and the Bupa Healthy Cities Mini Marathon on Saturday, giving kids aged 12 and under the opportunity to take on a 1km course and earn their very own medal.
