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SEN celebrates success at 2025 AFMA Awards, as Kane Cornes claims top honours again
SEN • September 17th, 2025 8:40 am
Sports Entertainment Network (SEN) is celebrating another successful showing at the 2025 Australian Football Media Association (AFMA) Awards, with multiple accolades recognising the network’s talent and programming.
Leading the charge was Kane Cornes, who was once again crowned the leader of the pack, taking home both the prestigious Alf Brown Award and the Lou Richards Medal for the second consecutive year.
Presented to the deemed best overall media performer, the judging panel described the 2025 Alf Brown field as ‘more competitive than ever’ in 2025, with Cornes’ sustained quality across his work on both SEN and the Seven Network setting him apart. His bold, calculated and provocative commentary was praised for its sharp opinions, major news stories, revealing interviews and astute analysis.
Kane’s work on Fireball with David King and Sportsday with Gerard Healy on SEN continues to set the agenda in footy media. His Lou Richards Medal win – an award presented to a former or current league footballer now working in the media - also recognised his personality, humour, and deep knowledge of the game - qualities that mirror the legacy of Lou Richards himself.
SEN talent was further recognised across multiple categories throughout the evening. Garry Lyon, co-host of Breakfast with Garry & Tim alongside Tim Watson, received a Commendable Mention in the Best Opinion/Analysis – Individual category. Both Whateley (with Gerard Whateley) and SEN Breakfast (including Fireball on Mondays and Fridays, and Breakfast with Garry & Tim from Tuesday to Thursday) also received a Commendable Mention in the Best Radio Program category, highlighting the strength and consistency of SEN’s morning lineup.
Gerard Whateley also earned a Commendable Mention in the Best Radio Match Caller category, while he and Garry Lyon were acknowledged for their work co-hosting AFL360 on Fox Footy, which won Best TV Program.
Dwayne Russell, host of Dwayne’s World (heard weekdays from 12 to 3pm on SEN) and a key voice on SEN’s AFL Nation coverage, was recognised for his commentary work on Fox Footy with a Commendable Mention in the Best TV Match Caller category.
Caroline Wilson, heard on SEN's Don’t Shoot The Messenger podcast alongside Corrie Perkins, also received Commendable Mentions for Best Opinion/Analysis (for her work with The Age) and Best News or Feature Reporting by an Individual for her contributions to The Agenda Setters, filmed in SEN’s Southbank studio and produced by SEN’s television arm, Rainmaker, for the Seven Network.
Craig Hutchison, CEO of SEN, said he was pleased to see the work that of the extended SEN family recognised by the AFL industry.
“We’re incredibly proud of our team and the recognition they’ve received at this year’s AFMA Awards,” Hutchison said. “Kane’s back-to-back wins are a testament to his relentless drive and impact across the media landscape. The breadth of talent across our network – from our regular daily programming, through to our live sport commentary and podcasts - shows our commitment to delivering the best in football media, every single day.”
